With TV ’s Audience Growing Old, Advertisers Told to Spend Their Money on the Web
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June 29, 2010 – 12:00 am
Younger viewers are deserting TV in droves, choosing to consume their video online instead. The median age of prime time TV viewers is the oldest ever - close to 51 years old now. That has huge ramifications for TV as well as video rich web platforms that stand to benefit from the historic shift.
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