Stay on topic on your blog!
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September 20, 2009 – 8:31 pm
I am a person who is interested in many things. Although this blog is clearly about domain names, I actually enjoy studying other subjects too, such as finance and economics, but do I write about them? Rarely.
That is so because whenever I have written a post on something other than domain names, interest in that blog post was low. Too low, I should say. My stats also indicate that the number of readers who unsubscribed was significantly higher on days when I published a finance-related article, for example. I have only written a handful of those so far, but I’m afraid I won’t be doing it again in the future.
Blog readers seem to be looking for one specific topic, and they don’t like having to read something unexpected and unrelated to the blog’s main topic. If you look at the popular blogs out there, niche blogs are the most successful! I used to own a blog where articles about various topics were published, but that blog never really took off. In my experience, it is a lot easier to publish a niche blog and to make yourself a name in that specific niche. Any why not? It is more convenient for readers and it is easier for a blog to turn into a brand when only servicing one niche.
Pick a niche that you’re interested in and that you know. Only this way you can produce content that is superior to that of competing blogs. If you’re a specialist in something, chances are good that you will be able to write insightful blog posts about that topic. Use that to your advantage and always remember: Stay on topic.
So, I decided to do away with the Finance & Economics category of my blog. That category only includes very few articles anyway, and I will just archive them in the “Café” category where I have occasionally published off-topic posts or blog announcements. In the future you will only read domain-related articles from me on this blog. Possibly I will start another blog for the other topics I’m interested in, but this one shall be strictly about domain names or web development from now on.
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Original post by Dominik Mueller