RadioShack Rebrands – When Will Companies Learn?
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August 5, 2009 – 1:08 pm
Fort Worth, Texas-based RadioShack (radioshack.com) will call itself “The Shack” under a new branding strategy that will be unveiled on Aug. 6.
In an effort to distance itself from the redundant part of its name, Radio Shack is adopting a colloquial moniker that it hopes you’ll use when referring to the company. As part of this [...]
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